PRIVACY POLICY
Effective Date: March 6, 2026
Introduction
We recognize that your privacy is important. This Privacy Policy (the “Policy”) describes how Novabloom LLC (“Company,” “we,” “us,” or “our”) collects, uses, processes, and discloses personal information when you access or use our website located at https://www.novabloom.io/ (the “Site”) and any related services, features, or functionality made available through the Site (collectively, the “Services”).
This Policy applies only to information collected through the Site and Services. It does not apply to information collected offline or through third parties whose websites or services may be linked to or accessible from the Site.
Please read this Policy carefully to understand how we collect, use, and protect your information. This Privacy Policy should be read together with our Terms of Use, which govern your use of the Site and Services. By accessing or using the Site or Services, you acknowledge that you have read and understand this Privacy Policy. By using the Site, you are consenting to the collection, use, and disclosure of your personal information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access or use the Site.
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this Policy and, where required by law, provide additional notice. Your continued use of the Site or Services after any updates become effective constitutes your acknowledgment of the revised Privacy Policy.
Information We Collect
In order to provide and improve the Site and Services, we collect certain information about you. The types of information we may collect include the following categories.
Identity and Contact Information. This may include information such as your name, email address, mailing address, phone number, username, and other contact details that you choose to provide when interacting with the Site, creating an account, subscribing to communications, or contacting us.
Account Information. If you create an account or register to use certain features of the Services, we may collect information associated with your account, such as your registration date, account preferences, subscription status, login credentials, and related account activity.
Transaction Information. If you purchase any products or services through the Site or Services, we may collect information related to those transactions, such as billing information, payment confirmation details, subscription status, and records of purchases. Payment card information is typically processed by third party payment processors and is not stored by us, except for limited transaction verification details where necessary.
Device and Technical Information. When you access or use the Site or Services, we may automatically collect certain technical information from your device or browser. This may include your IP address, device identifiers, browser type, operating system, platform, time zone settings, and other device related information.
Usage Information. We may collect information about how you interact with the Site or Services. This may include pages visited, time spent on pages, features used, search queries, referral URLs, clickstream data, and other usage details that help us understand how users engage with the platform.
Approximate Location Information. We may derive approximate geographic location based on your IP address or similar technical information.
Profile and Communication Information. If you communicate with us, respond to surveys, submit feedback, or contact customer support, we may collect records of those communications and any information you choose to provide.
Health and Wellness Information. If you choose to use features of the Services designed to track menstrual cycles, fertility, symptoms, or other health related information, we may collect the information you voluntarily enter into the platform. Depending on the features used, this may include information such as cycle dates, symptoms, body measurements, fertility indicators, pregnancy related information, personal notes, and other reproductive health data. This information may be considered sensitive personal information under certain privacy laws.
Marketing Preferences. We may collect information about your preferences regarding receiving marketing communications from us. If you subscribe to our emails or other communications, we may collect your email address and information about your communication preferences. We may also collect information about your interactions with our communications, such as whether an email was opened or a link was clicked, in order to understand engagement with our messages and improve our communications.
Cookies and Similar Technologies. We may use cookies, local storage, and similar technologies to collect certain information automatically when you visit the Site or use the Services. These technologies help us recognize returning users, remember preferences, analyze usage, and improve the functionality and performance of the Site and Services. Additional information about these technologies may be provided in our Cookie Policy.
Combination of Information. In some cases, we may combine information collected from different sources, including information you provide directly and information collected automatically, in order to operate, maintain, and improve the Site and Services.
How We Collect Information
We collect information about you through several different sources, including information you provide directly to us, information collected automatically when you use the Site or Services, and information received from certain third parties.
Information You Provide to Us. We collect information that you voluntarily provide when interacting with the Site or Services. This may occur when you create an account, subscribe to communications, sign up for updates, make a purchase, submit forms through the Site, respond to surveys, participate in promotions, contact customer support, or otherwise communicate with us.
For example, you may provide information such as your name, email address, mailing address, phone number, payment information, or other details when registering for services, subscribing to communications, or completing a transaction. If you contact us by email, through forms on the Site, or through other communications, we may collect and retain the information contained in those communications.
Information Collected Automatically. When you access or use the Site or Services, certain information may be collected automatically from your device or browser. This may include technical information such as your Internet Protocol (IP) address, browser type, device type, operating system, time zone settings, referring URLs, pages visited, features accessed, search activity, and the amount of time spent on pages or within the Services. We may also collect information about how users interact with the Site and Services, including clickstream data, page navigation patterns, and engagement with content or communications. This information helps us understand how the Site and Services are used and allows us to improve their functionality and performance.
Analytics and Similar Technologies. We may use analytics tools and similar technologies, including services such as Google Analytics, to collect and analyze information about how users interact with the Site and Services. These technologies may use cookies, web beacons, or similar tracking technologies to collect information such as IP addresses, device identifiers, browser information, usage activity, and the dates and times that users access the Site or Services. We may also work with third party service providers who assist us in operating, monitoring, maintaining, and improving the Site and Services, including measuring the effectiveness of communications and marketing efforts.
Information Received From Third Parties. We may receive certain information from third parties that support the operation of the Site and Services. For example, payment processors may provide us with limited transaction information related to purchases or subscriptions, and analytics providers may supply aggregated usage data about how users interact with the Site.
If additional integrations or connected services are introduced in the future, we may receive information from those services if you choose to connect or authorize such integrations.
How We Use Your Information
We use the information we collect for a variety of business and operational purposes related to the operation of the Site and Services. Our primary goal in collecting personal information is to provide you with a customized experience and to operate, maintain, and improve the Site and Services.
Providing and Operating the Services. We use personal information to provide the Site and Services, process transactions, fulfill your requests for products or services, manage subscriptions or purchases, and otherwise carry out the purposes for which you provide the information. This includes processing payments, maintaining account records, and providing access to the features and functionality of the Site and Services.
Account Administration and Customer Support. We use personal information to manage your account, provide notices regarding your account or subscriptions, communicate with you about the Services, respond to inquiries, and provide customer support. This may include contacting you regarding technical issues, updates to the Services, or matters related to your use of the Site.
Improving and Developing the Site and Services. We use information to maintain, evaluate, develop, and improve the Site and Services, including the design, functionality, content, and overall user experience. This may include analyzing usage patterns, conducting internal research, troubleshooting issues, testing new features, and monitoring performance and security.
Communications and Marketing. We may use your contact information to send you newsletters, updates, promotional communications, or other information related to the Site, Services, or products that may be of interest to you. These communications may be delivered by email or other permitted communication channels. You may opt out of receiving marketing communications at any time by using the unsubscribe mechanism provided in those communications or by contacting us.
Analytics and Internal Business Operations. We may use information, including aggregated or de identified information, to analyze trends, understand how users interact with the Site and Services, measure the effectiveness of communications or marketing campaigns, and improve our business operations.
Aggregated or De Identified Information. From time to time, we may use aggregated or de identified information that cannot reasonably be used to identify an individual. This information may be used for purposes such as improving the design and functionality of the Site, conducting internal research, or sharing statistical insights about usage of the Site with business partners, advertisers, sponsors, or affiliates. For example, we may report that a certain number of users visited a particular section of the Site or interacted with a particular feature, but such information will not identify any individual user.
Security, Fraud Prevention, and Legal Compliance. We may use personal information to detect, investigate, and prevent fraud, unauthorized access, misuse of the Site or Services, or other potentially illegal activities. We may also process personal information as necessary to comply with applicable laws, regulations, legal obligations, or lawful requests from authorities.
Other Disclosed Purposes. We may also use your information in any other manner that we describe when you provide the information or for which you provide consent.
Disclosure of Your Data
We do not sell, rent, lease, or otherwise transfer your personal information to third parties for their independent marketing purposes. However, we may disclose information we collect in the following circumstances:
Service Providers and Contractors. We may share personal information with third party service providers, contractors, and vendors who assist us in operating, maintaining, and improving the Site and Services. These parties may provide services such as payment processing, analytics, data hosting, technical infrastructure, customer support, communications delivery, marketing services, and other operational support. These service providers are permitted to access personal information only as necessary to perform services on our behalf.
Business Operations and Internal Purposes. We may share information with contractors or partners who assist us in managing, monitoring, optimizing, and improving the Site and Services, including measuring the effectiveness of our communications, advertising, and marketing activities.
Legal Compliance and Protection of Rights. We may disclose personal information when we believe in good faith that such disclosure is necessary or appropriate to comply with applicable law, regulation, legal process, or governmental request, including responding to subpoenas or court orders.
We may also disclose personal information when necessary to enforce our Terms of Use or other agreements, to protect or enforce our legal rights or policies, to protect the rights or safety of our users or others, or to defend against legal claims.
Professional Advisors and Collections. Where necessary, we may disclose personal information to professional advisors, including attorneys, accountants, auditors, or collection agencies, in connection with legal claims, billing matters, or the protection and enforcement of our legal rights.
Business Transfers. In the event of a merger, acquisition, restructuring, financing, asset sale, or other business transaction involving the Company, personal information may be transferred as part of that transaction, subject to appropriate confidentiality obligations.
Aggregated or De Identified Information. We may disclose aggregated or de identified information that does not reasonably identify any individual for business, research, marketing, or statistical purposes. This information may be shared with partners, advertisers, investors, or other third parties for purposes such as understanding usage trends or improving the Site and Services.
Data Retention.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Site and Services, maintaining your account, processing transactions, communicating with you, and complying with our legal obligations. In some circumstances, we may retain personal information for longer periods where required by law, regulation, accounting requirements, or for the establishment, exercise, or defense of legal claims. If you request deletion of your personal information, or if your account is closed, we will take reasonable steps to delete or anonymize your information unless we are required to retain it for legitimate business or legal purposes. Information that has been aggregated or anonymized so that it can no longer reasonably identify you may be retained for research, analytics, or operational purposes.
Our Use of Cookies and Web Beacons
We may use cookies, log files, web beacons, pixels, and similar tracking technologies to automatically collect certain information when you access or use the Site or Services. Cookies are small text files that are placed on your device when you visit a website. These technologies allow websites to function properly, recognize returning users, remember preferences, and analyze how visitors interact with a website.
Like many websites, our servers automatically record certain information when users visit the Site. These log files may include information such as Internet Protocol (IP) addresses, browser type, device type, Internet Service Provider (ISP), referring or exit pages, date and time stamps, and clickstream data. This information helps us administer and maintain the Site, analyze trends, monitor usage, and improve the performance and functionality of the Site and Services.
We may use cookies and similar technologies for purposes including: operating and maintaining the Site and Services; recognizing returning users and remembering preferences; facilitating login and account functionality; understanding how users interact with the Site and Services; improving the performance, functionality, and user experience of the Site; and measuring the effectiveness of communications or marketing efforts. These technologies may collect information such as your IP address, browser type, device identifiers, operating system, pages visited, time spent on pages, referring URLs, and other interaction data.
We may use web beacons, pixel tags, or similar technologies in the Site or in email communications. These technologies are small graphic images that allow us to understand user engagement, such as whether a page was viewed or whether an email was opened.
We may use analytics services or other third party tools to help us analyze how users interact with the Site and Services. These providers may use cookies or similar technologies to collect information about usage activity and engagement with the Site.
Most web browsers automatically accept cookies, but you can typically modify your browser settings to refuse cookies or notify you when cookies are being used. If you choose to disable cookies, certain features of the Site or Services may not function properly.
Third Party Use of Cookies
Certain features of the Site or Services may be provided or supported by third parties, including analytics providers, service providers, or other technology partners. These third parties may use cookies, pixels, web beacons, software development kits (SDKs), or similar tracking technologies to collect information when you interact with the Site or Services.
For example, third party providers may collect information about your device, browser, IP address, pages visited, interactions with content, and other usage information in order to help us analyze traffic, understand how users interact with the Site and Services, improve functionality, measure the effectiveness of communications, or support the operation of certain features.
Information collected through these third party technologies may be associated with information collected through the Site or Services, or may be combined with information collected across different websites, applications, or online services operated by those third parties.
We do not control the tracking technologies used by these third parties or how they may use the information they collect. Their collection and use of information is governed by their own privacy policies and terms.
If you have questions about how a particular third party collects or processes your information, you should review the applicable privacy policy of that provider.
Email Information
If you choose to communicate with us by email, subscribe to updates, sign up through forms on the Site, or otherwise provide your email address, we may collect and retain the information contained in those communications, including your email address, the content of your messages, and our responses.
We may use your email address to respond to inquiries, provide customer support, send service related communications, deliver newsletters or updates, confirm transactions, and provide information about the Site, Services, or related offerings.
We may also collect information about interactions with our email communications, such as whether an email was opened, whether links were clicked, and other engagement data. This information helps us understand how our communications are used and allows us to improve the content and effectiveness of our messages.
We do not sell, rent, or lease email subscription lists to third parties. Your email address will only be shared as described in the section titled “How We Share Your Information,” including with service providers that assist us in delivering communications or operating the Site and Services.
If you subscribe to receive newsletters, updates, or promotional communications, you may opt out of receiving marketing emails at any time by using the unsubscribe link included in those communications or by contacting us directly. Please note that even if you opt out of marketing emails, we may still send you service related communications regarding your account, transactions, or your use of the Site or Services.
Our email communications are intended to comply with applicable laws governing commercial electronic messages, including the CAN SPAM Act and other applicable regulations. All marketing emails we send identify the sender and include a clear method for opting out of future marketing communications.
How We Protect Your Personal Information
We implement reasonable administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and security of personal information collected through the Site and Services. These safeguards may include measures such as encryption of data transmitted over the internet, secure servers, access controls, monitoring systems, software updates, and other industry standard security practices designed to reduce the risk of unauthorized access, disclosure, alteration, or destruction of personal information. We also limit access to personal information to authorized personnel and service providers who require such access to perform their responsibilities.
However, while we take reasonable steps to protect personal information, no method of transmission over the Internet and no method of electronic storage can be guaranteed to be completely secure. As a result, we cannot guarantee the absolute security of information transmitted to or through the Site or Services.
Any transmission of personal information is at your own risk. To the extent permitted by law, we are not responsible for unauthorized access to or disclosure of personal information that occurs despite our use of reasonable safeguards, including breaches resulting from hacking, system failures, transmission errors, or other acts or omissions beyond our reasonable control.
If you choose to submit information through publicly available areas of the Site or through social media or other interactive features, you should understand that such information may be visible to others and may be collected or used by third parties. We cannot control the actions of third parties who may access or use information that you choose to make publicly available.
Your Privacy Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding the personal information we collect about you. These rights may include the ability to: request access to the personal information we hold about you; request correction of inaccurate or incomplete personal information; request deletion of your personal information, subject to certain legal exceptions,
object to or restrict certain types of processing, where applicable; and opt out of receiving marketing communications. If you wish to request access to, correct, or delete personal information that you have provided to us, you may contact us at privacy@novabloom.io. In order to protect your privacy and security, we may request information to verify your identity before responding to your request. In some circumstances, we may not be able to fulfill a request if doing so would violate applicable law, interfere with legal obligations, prevent us from completing a transaction you requested, or otherwise cause the information to become inaccurate.
If you maintain an account with us, you may be able to review, update, or correct certain personal information through your account settings or account management interface, if available.
You may opt out of receiving marketing emails from us at any time by using the unsubscribe link included in our communications or by contacting us directly. Please note that we may still send you service related communications regarding your account or transactions.
Third-Party Websites and Links
The Site or Services may contain links to third party websites, services, or platforms that are not operated or controlled by us. This Privacy Policy applies only to information collected through the Site and Services. We are not responsible for the privacy practices, policies, or content of any third party websites or services. If you choose to access a third party website or service through links provided on the Site, any information you provide to those third parties will be governed by their own privacy policies and terms. We encourage you to review the privacy policies of any third party services before providing personal information to them.
HIPAA Disclaimer
The Services are not subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). The Company is not a “Covered Entity” or “Business Associate” as those terms are defined under HIPAA, and the information you provide through the Site or Services is therefore not considered “Protected Health Information” under HIPAA. Although HIPAA does not apply to the Services, we take the privacy and security of personal information seriously and implement reasonable safeguards designed to protect the information collected through the Site and Services, as described in this Privacy Policy. You should not submit information through the Services that you wish to remain subject to HIPAA protections.
Children’s Privacy
The Site and Services are not intended for use by individuals under the age of 16. We do not knowingly collect, use, or disclose personal information from children under the age of 16 without appropriate parental or guardian consent. If you are under the age of 16, you should not use the Site or Services or provide any personal information through them. If we learn that we have collected or received personal information from a child under the age of 16 without appropriate consent, we will take reasonable steps to delete that information as soon as practicable. If you believe that a child under the age of 16 may have provided personal information to us, please contact us at privacy@novabloom.io so that we can investigate and take appropriate action. Our Services are not directed to children under the age of 13 as defined under the Children’s Online Privacy Protection Act (“COPPA”), and we do not knowingly collect personal information from children under 13.
Opting Out from Receiving Communications from Our Website
You may opt-out from having your personal information used for certain purposes. For example, if you purchase a product or service but do not wish to receive any additional marketing material from us, you may indicate your preference on our order form.
If you no longer wish to receive any promotional or other communications from us, you may opt-out by following the instructions included in each email communication or by emailing us at optout@novabloom.io. If you need assistance, you may contact us at support@novabloom.io.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or the Services. When updates are made, the revised Privacy Policy will be posted on the Site. Where appropriate, we may also provide notice of material changes through the Site or by sending a communication to you, such as by email. Your continued use of the Site or Services after any updates to this Privacy Policy are posted constitutes your acceptance of the revised Privacy Policy.
Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information under the California Consumer Protection Act of 2018, Civil Code Section § 1798.83 (CCPA). To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/ccpa.
Subject to certain limitations under applicable law, California residents may have the right to: request access to the categories and specific pieces of personal information we have collected about them; request correction of inaccurate personal information; request deletion of personal information we have collected from them; request information about how we collect, use, and disclose personal information; and opt out of certain types of data sharing where applicable.
To exercise any of these rights, you may contact us at privacy@novabloom.io. In order to process your request, we may need to verify your identity and confirm that you are the individual whose information is the subject of the request or an authorized representative. You may only make a verifiable consumer request for access or data portability twice within a twelve month period. We will not discriminate against you for exercising any privacy rights available to you under applicable law. Certain information may be exempt from these requests under applicable law, including information necessary to comply with legal obligations or to complete transactions you have requested.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or the handling of your personal information, you may contact us using the following information:
Novabloom LLC
Attn: Privacy Matters
181 W Valley Ave Ste 245 #1427
Birmingham, Alabama 35209